‘’We are honoured to have worked with the APA/MVPA on constructing a music video contract that covers a variety of requests that have not been taken into consideration before, including : stills usage, profit share for artist merchandise, and directors’ cuts. When Ian Pons Jewell approached us with his idea to update contracts, we knew it would be a huge undertaking.
To ensure the updates reflected present day issues, we interviewed directors and producers globally who came together to share their experiences. Once we identified the possibilities and pain points, we brought our findings to the APA/MVPA who donated months of their time to build the new contract. Although these efforts are being made for the UK market, by making the contract available to everyone, we are empowering directors and producers at all levels to negotiate fair terms. This is a major step forward for the music video industry.’’